Marketing Concept Studies indicate that 91% of the vehicular traveling public would take notice of a truck that is marked with a logo or design. The same studies also show overwhelming support for companies who put their names and/or products on the sides of trucks. The public perception of “Transport Billboards” is environmentally friendly.

A study of 2,600+ individuals, who responded to a survey which asked questions about the circumstances of the viewing of graphics on a “Transport Billboard”. Completed survey results indicate:

• 97% of respondents recalled the ad

• 81.5% of respondents indicated someone else in the vehicle besides themselves saw the ad

• 83.9% said one or more people were in the vehicle with them when they saw the ad.

• 98% said the ad created a positive image for the advertiser

• 96% said advertising on trucks has more impact than billboard advertising